Purplelink Co., Ltd.

Brand Story

The difference is in the ‘WATER’
Functional Bodycare Brand

NOT4U is a true skin concerned brand that seeks for the best. Our promise in the name of ‘Water’ is to remove skin concerns from the beginning, and commit to manifest the efficacy in any symptoms.
NOT4U curates our product to resolve various skin troubles by studying on different types of water per skin types and symptoms to provide best tailored solutions. 

Main Products

NOT4U curates product to resolve body skin troubles by studying
on different types of water and skin types to provide the best tailored solutions.

NOT4U Clear Body Mist

NOT4U Moisture Cream Body Mist

NOT4U Vegan Sun Body Mist

NOT4U Clear Body Serum

Main Products

ABOUT US

∙ Company Overview
No.1 clear body solution chosen by 4million consumers.
The brand 'NOT4U' is a functional bodycare brand different from the water and provide a true skin concerned tailored solution by skin types.

With 9 Years of research experience, NOT4U has constantly researched to seek true skin solution without compromising to develop the perfect formula.

∙ Our Policy
1. A little footsteps for earth.
- NOT4U concerns about the earth and environment.
- Our small practice creats a healthy and beautiful environment.
- FSC certified / Soy Ink used on the packaging.
2. Vegan formula for the impact on life.
- NOT4U create product as in vegan formula and excluding the animal testing.
- V-Label certified.
3. Product power proven by rigorous validation.
- NOT4U suggest a selected product through rigorous validation to provide the best solution by skin type.
- Proceed with a preliminary clinical trial(in-vivo).

∙ Brand Standard
1. Water difference is the skin difference
- The base of most NOT4U producs contains effective water by symptoms and provides personal care different from the water.
2. Ultimately functional products
- Focus on the customization.
- Specialized in the certain skin concerns and curates to provide a function-focused product.
3. Product power faithful to the basics
- Minimize the unnecessities and combines necessities that are faithful to the basics.
4. 365 days free return
- All NOT4U products are returnable within 365 days if they are purchased through the official retailer.

Certificates

Brand Awards

Best tailored solution for skin 9 years of journey.
NOT4U has constantly researched to seek true skin solution without compromising at no time to develop the perfect formula.

NOT4U thoroughly analyzes various skin concerns and selects and uses only ingredients that
guarantee the best effect. Based on 9 years of data according to the skin research, we provide a tailored skin concern solution that carefully
contemplates and resolves various skin concerns.
Experience the best products made with the research and passion of the past 9 years of NOT4U. 

Vegan Sun Body Mist Clear Body Mist

Company Introduction

Our company, Purplelink Co., Ltd. has been established as of October 31st, 2016.
The brand, 'NOT4U' is a Korean body care brand by Purplelink Co., Ltd. specializing in water-based functional solutions tailored to various skin concerns. With 9 years of research, we offer customized products for different skin types and symptoms, verified through strict clinical testing. The brand values sustainability, vegan formulations, and animal safety. It is the No.1 bodycare specialized brand in the market and the flagship product 'Clear Body Mist' has positioned as No.1 with exceeding 4 million units of sales. The product is now the most 1st in bodymist category at Olive Young for 6 consecutive years. NOT4U’s diverse product lines address acne, dryness, sensitivity, keratosis pilaris, tone-up care, and more. Distributed across major domestic and global retailers, it continues to expand internationally with a focus on premium, specialized body care.
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